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- Autor/Editor: Fleischer, Rudolf
- Autor/Editor: Tarantino, Eufemia
- Autor/Editor: Walker, Susan
- Autor/Editor: Garcia-Agundez, Augusto
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- Autor/Editor: Paoli, Flavio de
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- Keyword: Marketing
- Autor/Editor: Fan, Ruiping
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- Autor/Editor: Luo, Shuqian
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Autor/Editor: Gao, Xiaohong Müller, Henning Loomes, Martin J. Comley, Richard Luo, Shuqian
Año de edición: 2008
Acceso: UBA
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